Statistic analysis in market research Training Course

Course Code

samr

Duration

28 hours (usually 4 days including breaks)

Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Testimonials

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Bookings, Prices and Enquiries

Private Classroom

From 8000EUR

Private Remote

From 7000EUR (18)

Public Classroom

Location Date Course Price [Remote/Classroom]
Milan2018-12-10 09:30 7000 EUR / 8000 EUR
Naples2018-12-10 09:30 7000 EUR / 8000 EUR
Turin2018-12-10 09:30 7000 EUR / 8000 EUR
Genoa2018-12-17 09:30 7000 EUR / 8000 EUR
Bologna2018-12-17 09:30 7000 EUR / 8000 EUR
Rome2018-12-18 09:30 7000 EUR / 8000 EUR
Naples2019-02-04 09:30 7000 EUR / 8000 EUR
Turin2019-02-04 09:30 7000 EUR / 8000 EUR
Rome2019-02-11 09:30 7000 EUR / 8000 EUR
Milan2019-02-12 09:30 7000 EUR / 8000 EUR
Genoa2019-02-12 09:30 7000 EUR / 8000 EUR
Bologna2019-02-19 09:30 7000 EUR / 8000 EUR
Naples2019-04-01 09:30 7000 EUR / 8000 EUR
Turin2019-04-02 09:30 7000 EUR / 8000 EUR
Rome2019-04-08 09:30 7000 EUR / 8000 EUR
Milan2019-04-08 09:30 7000 EUR / 8000 EUR
Genoa2019-04-08 09:30 7000 EUR / 8000 EUR
Bologna2019-04-16 09:30 7000 EUR / 8000 EUR
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Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
Drupal and Solr Milan Mon, 2018-11-26 09:30 2700EUR / 3300EUR
Business Rule Management (BRMS) with Drools Bologna Fri, 2018-12-07 09:30 1575EUR / 1975EUR
Cloud Computing Overview Rome Thu, 2018-12-13 09:30 1350EUR / 1750EUR
OCEB2 OMG Certified Expert in BPM - Fundamental Exam Preparation Milan Mon, 2018-12-17 09:30 6300EUR / 7300EUR
Business Plan building with Business Motivation Model Bologna Thu, 2019-01-24 09:30 2700EUR / 3300EUR

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