BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• The evolving role of the product manager
• Distinct traits of digital products
• Essential skills and duties

Product Vision and Strategic Planning

• Developing a pragmatic product vision
• Aligning strategy with company objectives
• Specifying results and value offerings

Market and Customer Investigation

• Tools and methodologies for discovery
• Detecting customer requirements and trends
• Testing hypotheses and collecting proof

Product Roadmap Creation

• Building structured and feasible roadmaps
• Prioritization techniques and models
• Conveying roadmap trajectory

Product Development and Implementation

• Collaborating effectively with delivery teams
• Considerations for agile and iterative delivery
• Defining, assessing, and polishing product requirements

Product Performance and Analytics

• Establishing KPIs and performance indicators
• Interpreting product data for insights
• Enhancing performance via data-driven decisions

Lifecycle Management and Growth

• Guiding products through each lifecycle phase
• Spotting avenues for improvement
• Sustaining long-term product stability

Stakeholder Engagement

• Creating alignment among functional teams
• Handling expectations and communication
• Enabling well-informed product choices

BCS Examination Preparation

• Exam structure and directions
• Study strategies and suggested materials
• Review of practice questions

Wrap-up and Future Directions