Customer Relationship Management (CRM) Training Course
Course Objectives
This Customer Relationship Management (CRM) course is tailored for professionals in sales or business development, aiming to refine existing customer service capabilities and introduce new strategies that elevate the overall client experience.
Learning Goals:
Upon completion of this course, you will be able to:
- Strengthen current customer service competencies and adopt novel techniques to enhance client satisfaction
- Evaluate your personal influence on customers and pinpoint methods for positive improvement
- Grasp the key attributes of ‘The Likeable Organisation’ and integrate them into practice
- Apply a dedicated ‘toolkit’ designed to foster robust customer relationships
- Recognise the critical role CRM plays in achieving business success
- Determine how effective CRM implementation drives improved business performance
Expected Outcomes
By the end of this course, you will:
- Develop a concrete action plan for immediate implementation upon returning to work, allowing you to promptly apply your new insights and boost your performance in managing client relationships
- Evaluate your impact on customers and have identified specific strategies to enhance it
- Possess a practical ‘toolkit’ to facilitate the creation of effective customer relationships, positioning you as a strategic partner in the eyes of the client
- Clearly understand how efficient CRM practices contribute to superior business outcomes
Course Outline
- Customer profiles and established client relationships
- “The Likeable Organisation”
- CRM Toolkit
- Spotting cross-selling opportunities
- Realizing CRM potential
- Personalized action plans for performance enhancement
Open Training Courses require 5+ participants.
Customer Relationship Management (CRM) Training Course - Booking
Customer Relationship Management (CRM) Training Course - Enquiry
Customer Relationship Management (CRM) - Consultancy Enquiry
Testimonials (3)
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
It was a very informative session and we came away with lots of useful improvement ideas to implement within our business. Joe was engaging and led discussions and activities well - the activities and topics covered were really interesting and we all learned a lot. It was a course that was also applicable to and useful for everyone, as there were a range of people in the room.
Emily Ferris - Urenco
Course - Customer Relationship Management (CRM)
It gave me a new perspective on CRM the last time I had training on this was 10 years ago and this was a brilliant opportunity to refresh and see some new skills
Marc Wilson - Urenco
Course - Customer Relationship Management (CRM)
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