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 Duration 7 hours

Course Outline

Introduction to Adobe Express

  • Overview of Adobe Express and its practical applications
  • Guided tour of the dashboard and editor interface
  • Exploring the workspace, template library, and various design formats

Developing Visual Content

  • Manipulating text, images, shapes, and icons
  • Designing graphics for social platforms (e.g., Instagram, LinkedIn)
  • Enhancing impact with animation and transitions

Video and Multimedia Development

  • Production and editing of short video content
  • Incorporating voiceovers, background music, and subtitles
  • Utilizing themes and layouts to enhance storytelling

Brand Identity and Templates

  • Configuration of brand colors, typography, and logos
  • Implementation of branded templates across teams
  • Saving and repurposing design elements

Publishing and Teamwork

  • Project sharing and export for web and social media channels
  • Collaborative workflows with team members
  • Integration options with Adobe Creative Cloud

Design Best Practices

  • Achieving clarity through balanced text and visual elements
  • Ensuring consistency and brand alignment across designs
  • Accessibility considerations and mobile-optimized design

Recap and Future Steps

Requirements

  • A foundational grasp of digital media principles
  • Basic proficiency with web browsers and cloud-based applications

Target Audience

  • Marketing and communications teams
  • Social media managers and content creators
  • Educators and administrative staff responsible for creating visual materials

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