Practical AI Tools for Communication, Design, and Media Work Training Course
Artificial intelligence is revolutionizing productivity and creativity across various sectors, particularly within communication, design, and audiovisual production.
This instructor-led live training, available either online or onsite, is designed for intermediate professionals seeking to harness AI tools to streamline content creation, automate workflows, and boost creative output in their daily operations.
Upon completion of this course, participants will be able to:
- Utilize ChatGPT and other Large Language Models (LLMs) to write, summarize, brainstorm, and automate tasks through effective prompting strategies.
- Integrate Google AI Ultra (Gemini) features into Docs, Sheets, and Gmail to enhance productivity.
- Generate AI-created images and videos using accessible tools suitable for professional environments.
- Leverage Microsoft Copilot within Office 365 to optimize document management, spreadsheet tasks, and email workflows.
- Understand and implement ethical AI usage practices, including key cybersecurity considerations.
- Examine real-world applications of AI tools in communication, design, and audiovisual production.
- Evaluate and experiment with free AI tools relevant to contemporary workplaces.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practice sessions.
- Hands-on implementation in a live lab environment.
Course Customization Options
- To request a customized training session for this course, please contact us to arrange details.
Course Outline
Prompting Techniques with ChatGPT
- Overview of ChatGPT and fundamentals of prompt engineering.
- Generating content: writing emails, summaries, reports, and ideas.
- Automating repetitive tasks using ChatGPT via custom prompts.
Google AI Ultra (Gemini) in the Workplace
- Introduction to Gemini within Google Docs, Sheets, and Gmail.
- Real-time writing assistance, summarization, and data insight generation.
- Enhancing collaborative workflows with AI assistance in the Google ecosystem.
AI for Image and Video Generation
- Overview of leading tools: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Creating and editing AI-generated images for presentations and campaigns.
- Generating video content using text-to-video tools.
AI Tools in Microsoft 365 (Copilot)
- Microsoft Copilot capabilities in Word, Excel, and Outlook.
- Summarizing documents and drafting communications.
- Visualizing data and automating spreadsheets using Copilot.
Cybersecurity and Ethical AI Use
- Understanding data privacy risks and challenges associated with AI-generated content.
- Best practices for the ethical use of AI tools within organizations.
- Compliance considerations and strategies for risk mitigation.
Applied AI Use Cases in Creative Workflows
- AI-assisted content ideation for communication teams.
- AI-driven design iterations and prototyping.
- Case studies covering video production and social media content.
Free and Accessible AI Tools for Daily Work
- Exploration of AI tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI).
- Strategies for selecting tools to meet diverse workplace needs.
- Hands-on experimentation and guided exploration.
Summary and Next Steps
Requirements
- Familiarity with basic office software, such as Microsoft 365 and Google Workspace.
- Experience with digital communication or content creation processes.
- Knowledge of online tools and cloud platforms.
Audience
- Communication professionals.
- Graphic designers and multimedia producers.
- Content creators and digital marketing teams.
Open Training Courses require 5+ participants.
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