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Course Outline
Advanced Prompting Strategies with ChatGPT
- Introduction to ChatGPT and the fundamentals of prompt engineering.
- Content generation techniques for emails, summaries, reports, and creative ideation.
- Automating repetitive processes using customized prompt configurations.
Integrating Google AI Ultra (Gemini) into Workplace Workflows
- Overview of Gemini capabilities within Google Docs, Sheets, and Gmail.
- Real-time assistance for writing, data summarization, and insight extraction.
- Enhancing collaborative processes through AI support within the Google ecosystem.
Leveraging AI for Visual and Video Content Creation
- Survey of key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Designing and refining AI-generated imagery for presentations and marketing campaigns.
- Producing video assets utilizing text-to-video conversion tools.
Deploying AI Tools within Microsoft 365 (Copilot)
- Exploring Microsoft Copilot functionalities in Word, Excel, and Outlook.
- Streamlining document summarization and communication drafting.
- Utilizing Copilot for data visualization and spreadsheet automation.
Cybersecurity and Ethical AI Implementation
- Addressing data privacy concerns and risks associated with AI-generated content.
- Adopting best practices for responsible AI usage within organizational frameworks.
- Navigating compliance requirements and implementing risk mitigation strategies.
Practical AI Applications in Creative Processes
- Supporting communication teams with AI-assisted ideation.
- Accelerating design iterations and prototyping through AI drivers.
- Examining case studies involving video production and social media content strategies.
Accessible and Free AI Tools for Daily Operations
- Reviewing tools with free access tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI.
- Developing selection strategies aligned with specific workplace requirements.
- Conducting guided hands-on experimentation and tool exploration.
Course Summary and Future Implementation Steps
Requirements
- Proficiency in foundational office software, including Microsoft 365 and Google Workspace.
- Practical experience in digital communication or content production workflows.
- Comfort with utilizing online tools and cloud-based platforms.
Target Audience
- Professionals in communications and public relations.
- Graphic designers and multimedia producers.
- Content creators and digital marketing specialists.
14 Hours
