Digital Marketing in China Training Course

In today's interconnected world, a brand's digital presence is crucial for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance their business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective impact of various online touchpoints ultimately determines how target audiences perceive your company and whether they decide to engage with your business.

Conducting an online brand audit has become a standard practice for businesses to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyze how your brand is discussed on external channels that you do not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, ranging from customer experience and online user journeys to uncovering insights and marketing strategy and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive a business and its products or services.
• Implement online social listening.
• Utilize AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Italy (online or onsite) is designed for social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and managing online communities, creating impactful content strategies, and enhancing brand engagement.

Upon completion of this training, participants will be able to:

• Identify target audiences and customize social media strategies to suit their needs.
• Choose the most suitable social media platforms aligned with business objectives.
• Design robust content strategies, including defining content pillars, formats, and editorial calendars.
• Analyze competitors to refine and enhance social media tactics.
• Develop paid advertising campaigns and evaluate their effectiveness.
• Foster and moderate online communities with efficiency.
• Manage social media crises while safeguarding brand reputation.
• Adopt ethical best practices and enforce social media policies.

This course is ideal for professionals seeking to enhance their skills in digital marketing and strategy development. The curriculum focuses on the essential concepts needed to establish a strong presence on digital platforms. Participants will receive a comprehensive introduction to core digital marketing disciplines, including mobile and social media marketing, email campaigns, Pay-Per-Click (PPC) advertising, and Search Engine Optimization (SEO). Through practical examples, the training highlights the critical role of analytics and strategic planning in achieving success.

This instructor-led, live training in Italy (online or onsite) is designed for general staff at a beginner-to-intermediate level who wish to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools.

Upon completion of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing within the SaaS industry.
• Develop practical skills for executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

Digital sales merge established sales methodologies with contemporary digital channels to effectively reach, engage, and retain customers. This training empowers participants with actionable strategies and tools to enhance their digital presence, elevate the customer experience, and generate measurable business growth.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level sales professionals seeking to refine their digital selling and customer engagement skills to achieve superior results in online environments.

After completing this training, participants will be able to:

• Leverage digital channels effectively to attract and convert new customers.
• Conduct engaging and professional sales interactions online.
• Foster customer loyalty through consistent and tailored follow-up.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and scenarios.
• Realistic simulations of sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

In this 7-hour training session, participants gain a comprehensive understanding of the Google advertising ecosystem, including where ads can be placed and the advantages of various ad formats.
The course is highly practical, with participants spending the majority of their time working directly within a Google
Ads account to manually configure the campaign demonstrated by the instructor.
Beyond initial setup, attendees will also learn how to optimize their campaigns to achieve effective results.

The training is led by an industry practitioner who actively manages live advertising campaigns on Google. The final 30 minutes of the session are reserved for a Q&A segment, giving participants the chance to ask questions and receive guidance on Google Ads advertising.

Target Audience:
This Google Ads Fundamentals course is designed for individuals who already possess a foundational understanding of internet marketing and wish to deepen their expertise using Google’s premier advertising platform.

This instructor-led, live training in Italy (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Takeaways from This Training:

• Gain insight into the diverse opportunities available within the realm of internet marketing.
• Understand the nuances of various advertising platforms, as well as the critical roles played by SEO and analytics.
• Learn how to develop a tailored marketing strategy for both yourself and your organization.
• Acquire the knowledge needed to construct effective strategies and operational processes.
• Discover best practices for collaborating with other digital agencies.

Skills Acquired

• Ability to formulate comprehensive strategies.
• Capacity to evaluate strategy performance.
• Competence in selecting priority platforms relevant to your business activities.
• Proficiency in establishing efficient cooperation workflows with agencies and assessing their outcomes.

Mindset Development

• Strategic oversight of marketing efforts, whether managed by an internal team or an external agency, including digital strategy preparation.
• Confidence in executing activities and a clear awareness of the rationale behind each step and test performed.

Supply Chain Management (SCM) entails the oversight of all activities necessary to move goods and materials from suppliers to end consumers.

This instructor-led live training provides participants with the fundamental principles of SCM as they pertain to the Chinese market. Designed for managers looking to expand into China, the course features interactive discussions, case studies, and practical exercises to prepare attendees for real-world application.

Upon completion, participants will be able to:

• Analyze the differences between SCM dynamics in China and those in other regions
• Leverage unique supply chain innovations specific to China to formulate an effective SCM strategy
• Execute an integrated, end-to-end SCM approach
• Negotiate pricing effectively with local suppliers
• Identify key global sourcing partners and other critical stakeholders within the Chinese supply chain
• Perform detailed analyses of common business sourcing challenges in China

Target Audience

• Sourcing Managers
• Professionals involved in the Supply Chain Management process

Course Format

• A blend of lectures, discussions, exercises, and hands-on practice

This instructor-led, live training in Italy (online or onsite) is designed for beginner to intermediate marketers who want to create, manage, and optimize advertising campaigns across leading social media platforms.

Upon completion of this training, participants will be able to:

• Formulate a structured methodology for creating social media campaigns.
• Configure and manage ad campaigns on Facebook, Google, and TikTok.
• Establish clear campaign objectives and choose appropriate ad formats.
• Identify and target the most suitable audience for advertising efforts.
• Enhance ad performance through analytics and A/B testing.
• Manage budgets efficiently to maximize return on investment.