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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Applications across various industries
- Practical lab: Configuring the Vertex AI workspace
Image Synthesis with Imagen
- Structuring prompts for optimal image fidelity
- Managing style, consistency, and brand identity
- Practical lab: Generating product visual assets
Video Production with Veo
- Implementing text-to-video generation pipelines
- Refining and editing generated video sequences
- Practical lab: Creating concise marketing video clips
Audio and Speech Generation with Chirp
- Leveraging text-to-speech and speech-to-text functions
- Exploring voice cloning and accessibility tools
- Practical lab: Developing branded audio narratives
Music Composition with Lyria
- Generating compositions across diverse musical genres
- Incorporating music into broader media campaigns
- Practical lab: Creating background soundtracks
Integrating Multiple Media Formats
- Sequencing outputs from different models (image, audio, video)
- Designing multimodal workflows for narrative storytelling
- Practical lab: Assembling a complete multimedia campaign package
Enterprise Implementation and Standards
- Addressing ethical implications and brand safety
- Scaling workflows while maintaining compliance
- Examining real-world enterprise adoption examples
Conclusion and Future Directions
Requirements
- Practical experience with cloud platforms and API interactions
- Fundamental knowledge of generative AI principles
- Working knowledge of media production pipelines for images, video, or audio
Intended Audience
- Content creators
- Marketing professionals
- Product managers
- Software developers
Testimonials (1)
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