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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry use cases
- Hands-on lab: configuring the Vertex AI environment
Image Generation with Imagen
- Prompt engineering for high-quality images
- Style, consistency, and branding factors
- Hands-on lab: generating product imagery
Video Creation with Veo
- Text-to-video workflows
- Editing and refining generative video assets
- Hands-on lab: producing short marketing videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functionalities
- Voice cloning and accessibility applications
- Hands-on lab: developing branded audio content
Music Generation with Lyria
- Generative composition across various genres
- Integrating music into marketing and media campaigns
- Hands-on lab: producing background music
Combining Media Modalities
- Chaining outputs across models (image, audio, and video)
- Constructing multimodal workflows for storytelling
- Hands-on lab: assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and brand safety
- Optimizing workflows for scale and compliance
- Case studies of enterprise adoption
Summary and Next Steps
Requirements
- Experience with cloud-based tools and APIs
- Foundational knowledge of generative AI concepts
- Familiarity with media workflows (image, video, or audio)
Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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