A Practical Introduction to AI in Business Training Course

Module 1: Panorama of the AI Revolution – What You Need to Know about Artificial Intelligence (3h)

• Introduction to artificial intelligence: what is AI and why it is critical for modern organizations
• Overview of global AI trends: how artificial intelligence is transforming industries, the labor market, and management
• What can AI do now? The most interesting, most useful, and best AI tools
• AI tools and models for creating multimedia (DaLL-E, Midjourney, Sora, Runway, ElevenLabs, Udio)
• Ecosystem of AI solutions for business – tool aggregators and specialized tools
• No-code process automation platforms (Make, Zapier) – discussion of capabilities

Module 2: Fundamentals of AI Technology – From Theory to Practical Application (1h)

• Accessible introduction to AI technology – machine learning, neural networks, and large language models (LLM)
• How does LLM work? Natural language processing (NLP) and next-token prediction
• The significance of NLP in modern service-based economies.
• Comparison of ChatGPT and other large language models (Claude, Google Gemini, MS Copilot, DeepSeek, Grok) – capabilities, differences, applications
• Main limitations of AI (hallucinations, biases, incomplete knowledge) and ways to address them

Module 3: Practical Workshop – First Steps with ChatGPT (4h)

• Discussion of the interface and basic functionalities of ChatGPT
• Privacy protection when working with ChatGPT – data controls and memory settings
• Creating effective prompts – instructions, context, persona, emotional layer
• Generating and editing business content with the help of AI
• Creating marketing materials
• Market research, competitor analysis, prospecting
• Automating the preparation of commercial offers
• Reporting, data analysis, and data visualization
• Strategic planning, brainstorming, supporting creative processes

Module 4: Effective AI Collaboration – Techniques and Best Practices in Prompt Engineering (3h)

• Introduction to prompt engineering: how to create effective commands for AI-based tools
• Main techniques of prompt engineering - one-shot, few-shot, chain of thought, tree of thought, decomposition, reflective prompts, metaprompts
• Advanced procedural prompts for executing complex tasks
• Advanced ChatGPT tools – reasoning models, DeepResearch, Canvas,
• Managing large context windows, planning conversation flows
• Working with your own files, creating a contextual knowledge base
• Reporting, analysis, and data visualization using AI

Module 5: Practical Workshop - Creating Your Own AI Assistant (2.5h)

• Defining problems to be solved using AI assistants, based on organizational context
• Participants work on creating a prototype of a personal AI assistant for selected applications in their work
• Presentation and evaluation of developed solutions

Module 6: AI Security – How to Use Artificial Intelligence Responsibly and Legally? (1.5h)

• How does artificial intelligence use our data?
• Privacy policies of AI system providers
• Complying with GDPR requirements in the context of working with AI
• AI Act – main provisions and requirements of AI regulation in the European Union
• Intellectual property rights in the context of content created by AI – current regulations and potential risks

Module 7: Practical Aspects of Implementing AI in an Organization (1h)

• Change management in the AI era, key elements for implementing AI solutions within an organization
• Building an AI culture, identifying harmful attitudes and fostering appropriate responses toward AI
• Group discussion: planning the implementation of AI tools in an organization
• Summary of the training, Q&A session