Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

This instructor-led live training in Italy (online or on-site) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

Artificial Intelligence in Digital Marketing involves utilizing AI technologies to improve sales performance, targeting precision, personalization, and campaign optimization within the advertising sector.

This instructor-led live training (available online or on-site) is designed for OOH/DOOH sales professionals at an intermediate level. The course focuses on harnessing AI for prospecting, tailoring proposals, analyzing data, and simulating sales pitches, with specific emphasis on programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Employ AI tools to identify and qualify high-potential prospects.
• Utilize AI-driven personalization techniques to develop compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Practice and refine sales pitches through AI-powered simulations.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical activities.
• Hands-on implementation within a live-lab environment.

Customization Options

• For customized training arrangements, please contact us directly.

This course examines the practical application of artificial intelligence within the institutional marketing landscape of private higher education. It addresses key areas such as content development and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal cultural change, and stakeholder engagement, all viewed through the perspective of AI capabilities.

Delivered by an instructor in a live format (available online or onsite), this training is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to boost student recruitment, enhance institutional reputation, differentiate programs, and improve operational efficiency.

Upon completing this training, participants will be equipped to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and distribution channels.
• Formulate AI-informed public relations and reputation management strategies for both digital and physical environments.
• Optimize digital campaigns utilizing segmentation, attribution modeling, and advanced analytics.
• Propose AI-driven innovations for academic programs and supplementary value-added services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Design AI-supported engagement strategies for schools and prospective students.

Course Format

• Interactive lectures and discussions.
• Practical hands-on labs featuring example AI workflows and templates.
• Group exercises, case study analyses, and a brief capstone design session.

Customization Options

• For a customized version tailored to your specific institution, please reach out to us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Italy (online or onsite) is tailored for marketers seeking to apply ChatGPT in their campaigns. Participants will discover how to leverage ChatGPT for marketing tasks, including content development, customer support, and social media management.

By the end of this course, participants will be able to:

• Understand the core concepts of ChatGPT and how it functions.
• Employ ChatGPT to produce compelling marketing copy, blog posts, and social media content.
• Create a ChatGPT-powered chatbot to enhance customer support and interaction.
• Embed ChatGPT within marketing strategies to save time and increase operational efficiency.

This instructor-led, live training in Italy (available online or onsite) is tailored for beginner to intermediate-level marketing professionals seeking to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Italy (online or on-site) is designed for intermediate to advanced marketing professionals who wish to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completion of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing initiatives.
• Connect DeepSeek with marketing automation tools for effective campaign management.
• Apply predictive analytics to forecast customer behavior and enhance targeting accuracy.

This instructor-led, live training in Italy (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Italy (online or onsite) targets intermediate-level marketing and sales professionals who want to harness AI prompt engineering for personalized campaigns, enhanced customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI for data-driven sales insights and forecasting.
• Integrate AI tools into existing marketing and sales automation workflows.