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Duration 14 hours
Course Outline
Introduction to AI in OOH/DOOH Digital Marketing
- The OOH and DOOH advertising landscape
- The programmatic OOH environment
- How AI enhances sales and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Seamlessly integrating AI prospecting with CRM platforms
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Leveraging AI for creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Managing OOH campaign data collection and processing
- Utilizing AI tools for performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integrating DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Using Place Exchange API data for precise targeting and reporting
- Exploring automation in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in Advertising AI
- Key data privacy considerations
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance guidelines
Summary and Future Steps
Requirements
- Foundational knowledge of digital marketing principles
- Familiarity with OOH and DOOH advertising processes
- Practical experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Specialists in programmatic advertising
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
