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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH and DOOH
- Insight into the OOH and DOOH advertising ecosystem
- The current state of the programmatic OOH landscape
- How AI enhances sales strategies and operational efficiency
AI for Prospecting and Lead Qualification
- Leveraging AI-driven insights to identify target accounts
- Utilizing predictive models for lead scoring
- Synchronizing AI prospecting efforts with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client presentations
- Obtaining AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior analytics
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Applying AI tools for detailed campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Employing speech analysis tools for constructive feedback
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Aligning AI workflows with DV360 for programmatic OOH
- Utilizing Place Exchange API data for precise targeting and reporting
- Exploring automation in the proposal-to-delivery workflow
Ethics, Privacy, and Compliance in AI for Advertising
- Key considerations regarding data privacy
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Summary and Next Steps
Requirements
- A solid grasp of fundamental digital marketing principles
- Knowledge of OOH and DOOH advertising processes
- Professional background in sales or account management
Target Audience
- OOH and DOOH sales professionals
- Specialists in programmatic advertising
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
