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 Duration 7 hours

Course Outline

Introduction

• Understanding product failure: creating solutions for unmet needs

Customer Interviews

• Crafting an effective interview guide
• Formulating questions that do not steer the customer’s responses
• Synthesizing the insights gathered

Journey and Process Mapping

• Documenting the customer journey
• Identifying core pain points

From Insights to Action

• Developing hypotheses from insights
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas cost-effectively prior to development
• Collaborating with UX teams on prototypes

Practical Application

• Conducting an interview session and journey mapping exercise on a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior background in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams aiming to drive decisions with customer-backed evidence

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Price per participant

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