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Course Outline

Introduction

Overview of Google AdWords

  • What is Google AdWords?
  • Key features of Google AdWords

Environment Setup

  • Setting up Google AdWords

Campaign Launch

  • Collaborating with Google search partners
  • Targeting languages and locations

Search Ads

  • Creating search ads

Keywords

  • Utilizing Google AdWords tools
  • Using Google Keyword Planner
  • Aligning keywords with landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics
  • Reviewing statistics and performance metrics

Bidding Strategies

  • Analyzing competition metrics
  • Utilizing automated rules

Conversion Campaigns

  • Using conversion tracking
  • Adding conversion tags

Remarketing

  • Adding remarketing tags
  • Working with remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads
  • Viewing the final ad display

Summary and Conclusion

Requirements

  • Basic computer literacy

Target Audience

  • Marketers
 7 Hours

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