Google AdWords: Beginner to Advanced Training Course
Google AdWords is a digital advertising platform that allows ads to be displayed to web users. Through Google AdWords, businesses can connect with potential customers and drive growth.
This instructor-led live training (available online or in-person) is designed for marketers who want to leverage Google AdWords to launch effective marketing campaigns.
Upon completing this training, participants will be able to:
- Launch Google AdWords campaigns that generate high-quality leads.
- Create Google AdWords campaigns aimed at boosting sales.
- Implement bidding strategies to maximize return on ad spend.
- Enhance existing marketing efforts using Google AdWords.
Course Format
- Interactive lectures and discussions.
- Numerous exercises and practical activities.
- Hands-on implementation in a live lab environment.
Customization Options
- For customized training options, please contact us to arrange.
Course Outline
Introduction
Overview of Google AdWords
- What is Google AdWords?
- Key features of Google AdWords
Environment Setup
- Setting up Google AdWords
Campaign Launch
- Collaborating with Google search partners
- Targeting languages and locations
Search Ads
- Creating search ads
Keywords
- Utilizing Google AdWords tools
- Using Google Keyword Planner
- Aligning keywords with landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance metrics
Bidding Strategies
- Analyzing competition metrics
- Utilizing automated rules
Conversion Campaigns
- Using conversion tracking
- Adding conversion tags
Remarketing
- Adding remarketing tags
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the final ad display
Summary and Conclusion
Requirements
- Basic computer literacy
Target Audience
- Marketers
Open Training Courses require 5+ participants.
Google AdWords: Beginner to Advanced Training Course - Booking
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Google AdWords: Beginner to Advanced - Consultancy Enquiry
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Course - Google AdWords: Beginner to Advanced
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