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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding performance metrics
- c. Exploring digital activity options (advertising platforms, SEO, analytics)
- d. Planning your activities effectively
2. Developing a Marketing Strategy
- a. Crafting briefs and defining clear objectives
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types for each activity)
- c. Designing an action plan, timeline, and personas while accounting for tests and trends
- d. Budget allocation and timed expenditure management
3. Managing Your Marketing Team
- a. Forms of cooperation with agencies
- b. Advantages and disadvantages of agency collaboration
- c. Managing in-house marketing teams, task division, and performance optimization
- d. Processes and tools that streamline workflows
4. Measuring e-Marketing Effectiveness
- a. Key factors to consider when evaluating activity effectiveness
- b. Core measurement indicators
- c. Analysis of sample campaign reports (including platform reports, Analytics data, and dedicated reports)
Requirements
Fundamental understanding of internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
