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Course Outline

Foundations of Customer Communication

  • The critical role of effective communication
  • Applying emotional intelligence to client interactions
    • Core emotional intelligence principles for managing difficult clients
    • The practice of active listening and empathy
    • Strategic language to shift a challenging client’s demeanor
  • Defining the characteristics of modern customers
  • Root causes of client difficulty:
    • Inherent personality traits or behavioral patterns
    • Attempts to extract additional value from the situation
    • Misunderstandings regarding sales terms and conditions
    • Inadequate prior customer service experiences
    • Discrepancies in product or service quality standards
    • Personal or financial losses resulting from service inefficiencies

Categorizing Conflicts in Commercial Relationships

  • Disputes arising from misunderstandings
  • Issues stemming from calculation or deduction errors
  • Friction caused by unmet expectations

Managing Complaints and Claims

  • Accurately identifying the core issue
  • Designating responsibility for conflict oversight
  • Methods for addressing objections (e.g., the "fog bank" technique)
  • Case analysis: Addressing complaints regarding subpar service

Conflict Resolution Methodologies

  • A step-by-step approach to effective resolution
  • Utilizing active listening to propose viable solutions
  • Specialized tactics for challenging clients (e.g., the "mirror" technique)
  • Converting objections into potential sales opportunities
  • Supplementary strategies for de-escalation

Personal Well-being and Emotional Regulation

  • The necessity of self-care when engaging with complex clients
  • Techniques for controlling stress and frustration levels

Customer Satisfaction Assessment and Service Review

  • The role and significance of satisfaction surveys
  • Crafting impactful survey questions
  • Gathering and interpreting feedback data
  • Leveraging insights to enhance service quality and drive client retention

Collaborative Practical Exercises

  • Role-playing: Simulating and managing high-stakes customer interactions
  • Group critique of real-world complaint scenarios
  • Formulating a plan for follow-up and service evaluation

Conclusion and Future Actions

Requirements

  • A foundational grasp of customer service standards.
  • Practical experience in client-facing positions.
  • A proactive interest in honing communication and conflict resolution abilities.

Target Audience

  • Customer service representatives.
  • Sales teams and account management professionals.
  • Supervisors and team leads responsible for maintaining client relationships.
 14 Hours

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