Course Outline
Foundations of Customer Communication
- The critical role of effective communication
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Applying emotional intelligence to client interactions
- Core emotional intelligence principles for managing difficult clients
- The practice of active listening and empathy
- Strategic language to shift a challenging client’s demeanor
- Defining the characteristics of modern customers
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Root causes of client difficulty:
- Inherent personality traits or behavioral patterns
- Attempts to extract additional value from the situation
- Misunderstandings regarding sales terms and conditions
- Inadequate prior customer service experiences
- Discrepancies in product or service quality standards
- Personal or financial losses resulting from service inefficiencies
Categorizing Conflicts in Commercial Relationships
- Disputes arising from misunderstandings
- Issues stemming from calculation or deduction errors
- Friction caused by unmet expectations
Managing Complaints and Claims
- Accurately identifying the core issue
- Designating responsibility for conflict oversight
- Methods for addressing objections (e.g., the "fog bank" technique)
- Case analysis: Addressing complaints regarding subpar service
Conflict Resolution Methodologies
- A step-by-step approach to effective resolution
- Utilizing active listening to propose viable solutions
- Specialized tactics for challenging clients (e.g., the "mirror" technique)
- Converting objections into potential sales opportunities
- Supplementary strategies for de-escalation
Personal Well-being and Emotional Regulation
- The necessity of self-care when engaging with complex clients
- Techniques for controlling stress and frustration levels
Customer Satisfaction Assessment and Service Review
- The role and significance of satisfaction surveys
- Crafting impactful survey questions
- Gathering and interpreting feedback data
- Leveraging insights to enhance service quality and drive client retention
Collaborative Practical Exercises
- Role-playing: Simulating and managing high-stakes customer interactions
- Group critique of real-world complaint scenarios
- Formulating a plan for follow-up and service evaluation
Conclusion and Future Actions
Requirements
- A foundational grasp of customer service standards.
- Practical experience in client-facing positions.
- A proactive interest in honing communication and conflict resolution abilities.
Target Audience
- Customer service representatives.
- Sales teams and account management professionals.
- Supervisors and team leads responsible for maintaining client relationships.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs