Struttura del corso
Introduction to Customer Communication
- Importance of effective communication
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Emotional intelligence applied to customer relations
- Principles of emotional intelligence applied to difficult clients
- Active listening and empathy
- Strategic phrases to change a difficult client’s attitude
- Characteristics of today’s customers
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Factors that create a difficult client:
- Their nature or personality
- Their desire to gain extra benefits from their situation
- Lack of understanding of sales conditions
- Poor customer service received
- Failure to meet product or service quality standards
- Personal or financial damages due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts due to misunderstandings
- Conflicts due to deduction errors
- Conflicts due to unmet expectations
Handling Complaints and Claims
- Identifying the problem
- Assigning responsibility for conflict management
- Techniques for handling objections (e.g., the “fog bank” technique)
- Case study: handling a complaint about an unsatisfactory service
Strategies for Conflict Resolution
- Steps for effective resolution
- Active listening and proposing solutions
- Specific techniques for dealing with difficult clients (e.g., the “mirror” technique)
- Turning an objection into a sales opportunity
- Other useful strategies
Self-Care and Emotional Management
- Importance of self-care when dealing with complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- Purpose and importance of customer satisfaction surveys
- Designing effective survey questions
- Collecting and analyzing feedback data
- Using insights to improve service quality and client retention
Additional Practical Cases with Participants
- Role-playing: managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requisiti
- An understanding of customer service principles
- Experience working in client-facing roles
- Interest in developing communication and conflict resolution skills
Audience
- Customer service representatives
- Sales and account management staff
- Supervisors and team leaders handling client relations
Recensioni (4)
Come se fosse un 1:1, la personalizzazione del contenuto.
Patricia - Embraer
Corso - Influencing and Avoiding Conflict
Traduzione automatica
Atmosfera aperta senza giudizio
Agnieszka - AXA XL
Corso - Business Communication Skills
Traduzione automatica
buon equilibrio tra teorie e pratiche
Akos Hegyi - BioLife Plazma Hungary Kft. / Sanaplasma Kft.
Corso - Conflict Resolution, Assertiveness and Self Confidence
Traduzione automatica
We could practice on real situation and Helen gave to me a lot of practical tips.