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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communications workflows
  • Understanding the capabilities and limitations of AI when crafting public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Using prompts to generate policy updates, alerts, and formal statements in ChatGPT
  • Producing tailored versions for different channels such as web, print, and social media
  • Ensuring factual accuracy and readiness for official approval

Social Media Messaging with ChatGPT

  • Creating concise, platform-optimized posts for X, LinkedIn, and Facebook
  • Adjusting tone and voice to align with specific audience expectations
  • Developing campaigns that include hashtags, calls to action, and strategic timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Building reusable content structures for FAQ responses and regular updates
  • Integrating tone and style guidance directly into prompts
  • Using examples to shape and train ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones: informative, empathetic, or reassuring
  • Reviewing outputs against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication processes or messaging strategies for external stakeholders.
  • No prior background in AI or ChatGPT is necessary.

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams

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