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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT within external communications workflows
- Understanding the capabilities and limitations of AI when crafting public-facing messages
- Principles of responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Using prompts to generate policy updates, alerts, and formal statements in ChatGPT
- Producing tailored versions for different channels such as web, print, and social media
- Ensuring factual accuracy and readiness for official approval
Social Media Messaging with ChatGPT
- Creating concise, platform-optimized posts for X, LinkedIn, and Facebook
- Adjusting tone and voice to align with specific audience expectations
- Developing campaigns that include hashtags, calls to action, and strategic timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Building reusable content structures for FAQ responses and regular updates
- Integrating tone and style guidance directly into prompts
- Using examples to shape and train ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Prompting for specific tones: informative, empathetic, or reassuring
- Reviewing outputs against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication processes or messaging strategies for external stakeholders.
- No prior background in AI or ChatGPT is necessary.
Target Audience
- Communications officers
- Outreach coordinators
- Public relations teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.