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Course Outline

Introduction to Persuasive Communication

  • Defining persuasive communication
  • The psychology underlying persuasion
  • The interplay of emotions and logic in influencing others
  • Common obstacles to effective persuasive communication

Techniques for Persuasive Communication

  • Core principles of persuasion (ethos, pathos, logos)
  • Structuring messages for maximum impact
  • Using storytelling and metaphors to engage and convince
  • Establishing credibility and trust in communication

Nonverbal Communication: The Power of Body Language

  • Understanding the role of gestures, posture, and facial expressions
  • The effect of eye contact in persuasion
  • Mirroring and matching techniques to build rapport
  • Using voice modulation and tone to enhance persuasion

Applying Persuasive Communication in the Workplace

  • Influencing colleagues, clients, and stakeholders
  • Managing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Effective communication during meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in realistic scenarios
  • Role-playing and feedback sessions
  • Final assessment to evaluate acquired knowledge

Summary and Next Steps

Requirements

  • Foundational knowledge of communication principles
  • Experience in professional or business environments

Target Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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